Do It for the Culture: The Case for Memes in Qualitative Research

Memes are a prominent feature of global life in the 21st century. The author asserts that memes significant to current and future qualitative research. In particular, text establishes as: (a) part everyday communication, expression, explanation, thus useful research; (b) valuable cultural units symbols; (c) forms rapport building cultivating relational (d) approaches bolster sustain remote data collection; (e) methods infuse agency, humor, creativity into research process. then showcases distinctive ways can be effectively incorporated pursuits publications. article concludes with necessity collection representation advance meaningfulness cultural-relevance inquiry.